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 subtle than this simple popular solidity behind the assimilation of American citizens to each other. There is something even in the individual ideals that drives towards this social sympathy. And it is here that we have to remember that biological fancies like the herd instinct are only figures of speech, and cannot really cover anything human. For the Americans are in some ways a very self-conscious people. To compare their social enthusiasm to a stampede of cattle is to ask us to believe in a bull writing a diary or a cow looking in a looking-glass. Intensely sensitive by their very vitality, they are certainly conscious of criticism and not merely of a blind and brutal appetite. But the peculiar point about them is that it is this very vividness in the self that often produces the similarity. It may be that when they are unconscious they are like bulls and cows. But it is when they are self-conscious that they are like each other.

Individualism is the death of individuality. It is so, if only because it is an 'ism.' Many Americans become almost impersonal in their worship of personality. Where their natural selves might differ, their ideal selves tend to be the same. Anybody can see what I mean in those strong self-conscious photographs of American business men that can be seen in any American magazine. Each may conceive himself to be a solitary Napoleon brooding at St. Helena; but the result is a multitude of Napoleons brooding all over the place. Each of them must have the eyes of a mesmerist; but the most weak-minded person cannot be mesmerised by more than one millionaire at a time. Each of the millionaires must thrust forward his jaw, offering (if I may say so) to