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 cerely wish there were another name than Fetish which we could use for it, but the natives have different names for their own religion in different districts, and I do not know what other general name I could suggest, for I am sure that the other name sometimes used in place of Fetish, namely Juju, is, for all the fine wild sound of it, only a modification of the French word for toy or doll, joujou. The French claim to have visited West Africa in the fourteenth century, prior to the Portuguese, and whether this claim can be sustained on historic evidence or no, it is certain that the French have been on the Coast in considerable numbers since the fifteenth century, and no doubt have long called the little objects they saw the natives valuing so strangely joujou, just as I have heard many a Frenchman do down there in my time. Therefore, believing Juju to mean doll or toy, I do not think it is so true a word as Fetish; and, after all, West Africa has a prior right to the use of this word Fetish, for it has grown up out of the word Feitiço used by the Portuguese navigators who rediscovered West Africa with all its wealth and worries for modern Europe. These worthy voyagers, noticing the veneration paid by Africans to certain objects, trees, fish, idols, and so on, very fairly compared these objects with the amulets, talismans, charms, and little images of saints they themselves used, and called those things similarly used by the Africans Feitiço, a word derived from the Latin factitius, in the sense magically artful. Modern French and English writers have adopted this word from the Portuguese; but it is a modern word in its present use. It is not in Johnson, and the term Fétichisme was introduced by De Brosses in his remarkable book, Du Culte des Dieux fetiches, 1760; but doubtless, as Professor Tylor points out, it has obtained a