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EIRD TALES is nor merely "another new magazine." It's a brand new type of new magazine—a sensational variation from the established rules that are supposed to govern magazine publishing.

WEIRD TALES, in a word, is unique. In no other publication will you find the sort of stories that WEIRD TALES offers in this issue—and will continue to offer in the issues to come. Such stories are tabooed elsewhere. We do not know why. People like to read this kind of fiction. There's no gainsaying that. Nor does the moral question of "good taste" present an obstacle. At any rate, the stories in the issue of WEIRD TALES will not offend one's moral sense, nor will the stories we've booked for subsequent issues. Some of them may horrify you: and others, perhaps, will make you gasp at their outlandish imagery; but none, we think, will leave you any the worse for having read it.

We do believe, however, that these stories will cause you to forget your surroundings—remove your mind from the humdrum affairs of the workaday world—and provide you with exhilarating diversion. And, after all, isn't that the fundamental purpose of fiction?

Our stories are unlike any you have ever read—or perhaps ever will read—in the other magazines. They are unusual, uncanny, unparalleled. We have no space in WEIRD TALES for the "average magazine story." Unless a story is an extraordinary thing, we won't consider it.

If the letters we have already received, and are still receiving (weeks before the magazine goes to press), are an augury of success, then WEIRD TALES is on the threshold of a tremendously prosperous career. Some of these letters are accompanied by subscriptions, others request advertising rates and specimen copies; all predict great things for us and express enthusiastic anticipation of "something different" in magazine fiction.

Anthony M. Rud, whose amazing novelette, "Ooze," appears in this issue, wrote to us as follows:

"Dear Mr. Baird: Delighted to hear that you contemplate WEIRD TALES! I hope you put it through—and without compromise. Stories of horror, of magic, of hypernatural experience, strike home zestfully to nine readers out of ten. There is no other magazine of this sort. Yarns somewhat of the type published in book form—for instance, 'The Grim Thirteen'—invariably are recommended from one reader to a fellow, with gusto.

"WEIRD TALES need not be immoral in slightest degree. Fact, ninety from one hundred generally contain wholesome moral, at least, derivable. Even studies of paranoia or fear hysteria, pure and simple, generally are clean from start to finish. The Poe type of yarn invariably makes me shiver—and then for a week I prefer the grape-nut road, shunning the dark places after curfew. But come back avidly for more shock!