Page:United States Statutes at Large Volume 124.djvu/571

 124 STAT. 545 PUBLIC LAW 111–148—MAR. 23, 2010 (b) CONSULTATION.—In coordinating the campaign under sub- section (a), the Secretary shall consult with the Institute of Medicine to provide ongoing advice on evidence-based scientific information for policy, program development, and evaluation. (c) MEDIA CAMPAIGN.— (1) IN GENERAL.—Not later than 1 year after the date of enactment of this Act, the Secretary, acting through the Director of the Centers for Disease Control and Prevention, shall establish and implement a national science-based media campaign on health promotion and disease prevention. (2) REQUIREMENT OF CAMPAIGN.—The campaign imple- mented under paragraph (1)— (A) shall be designed to address proper nutrition, reg- ular exercise, smoking cessation, obesity reduction, the 5 leading disease killers in the United States, and secondary prevention through disease screening promotion; (B) shall be carried out through competitively bid con- tracts awarded to entities providing for the professional production and design of such campaign; (C) may include the use of television, radio, Internet, and other commercial marketing venues and may be tar- geted to specific age groups based on peer-reviewed social research; (D) shall not be duplicative of any other Federal efforts relating to health promotion and disease prevention; and (E) may include the use of humor and nationally recog- nized positive role models. (3) EVALUATION.—The Secretary shall ensure that the cam- paign implemented under paragraph (1) is subject to an inde- pendent evaluation every 2 years and shall report every 2 years to Congress on the effectiveness of such campaigns towards meeting science-based metrics. (d) WEBSITE.—The Secretary, in consultation with private- sector experts, shall maintain or enter into a contract to maintain an Internet website to provide science-based information on guide- lines for nutrition, regular exercise, obesity reduction, smoking ces- sation, and specific chronic disease prevention. Such website shall be designed to provide information to health care providers and consumers. (e) DISSEMINATION OF INFORMATION THROUGH PROVIDERS.— The Secretary, acting through the Centers for Disease Control and Prevention, shall develop and implement a plan for the dissemina- tion of health promotion and disease prevention information con- sistent with national priorities, to health care providers who partici- pate in Federal programs, including programs administered by the Indian Health Service, the Department of Veterans Affairs, the Department of Defense, and the Health Resources and Services Administration, and Medicare and Medicaid. (f) PERSONALIZED PREVENTION PLANS.— (1) CONTRACT.—The Secretary, acting through the Director of the Centers for Disease Control and Prevention, shall enter into a contract with a qualified entity for the development and operation of a Federal Internet website personalized prevention plan tool. (2) USE.—The website developed under paragraph (1) shall be designed to be used as a source of the most up-to-date scientific evidence relating to disease prevention for use by Web site. Plans. Deadlines. Reports. Deadline.