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 PUBLIC LAW 99-252—FEB. 27, 1986 "WARNING: THIS PRODUCT MAY CAUSE MOUTH CANCER "WARNING: THIS PRODUCT MAY CAUSE GUM DISEASE AND TOOTH LOSS "WARNING: THIS PRODUCT IS NOT A SAFE ALTERNATIVE TO CIGARETTES". (2) It shall be unlawful for any manufacturer, packager, or importer of smokeless tobacco products to advertise or cause to be advertised (other than through the use of outdoor billboard advertising) within the United States any smokeless tobacco product unless the advertising bears, in accordance with the requirements of this Act, one of the labels required by paragraph (1). (b) LABEL FORMAT.—The Federal Trade Commission shall issue regulations requiring the label statement required by subsection (a) to appear— (1) in the case of the smokeless tobacco product package— (A) in a conspicuous and prominent place on the package, and (B) in a conspicuous format and in conspicuous and legible type in contrast with all other printed material on the package, and (2) in the case of advertising subject to subsection (a)(2)— (A) in a conspicuous and prominent location in the advertisement and in conspicuous and legible type in contrast with all other printed material in the advertisement, (B) in the following format:

100 STAT. 31

Regulations.

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