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Rh this there must be some way of increasing the attendance. Advertising is the modern medium, and to be up to date the museum must extend its advertising.

CONCLUSION

After studying all phases of the situation and reading such articles as are available on the subject, in order not to duplicate costly and unsuccessful experiments, the museum director must proceed according to his judgment. There must never be a universal standard of right and wrong in our museums. Each one must be individual and distinguished in some special way. The collections are the important feature and the genius of the director will show in his ability to make them vital and original.