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236 discovered in the photograph be entered on the card. Some museums enter the name of the dealer from whom an object is bought and the price paid, on the accession cards. This material has its proper place in the accessions book but should not be accessible to the public. The card catalogue, like the catalogues of a library, should be such that a competent student might consult it at his leisure.

ADVERTISING

The time has gone by when the trustees of a museum are satisfied to have their institution merely a storehouse of dead art. It must be a living and vital force in the life of the community, and in order that this shall be so, something must be done to bring the people to the building.

Educational work with the school children is, of course, the best method of advertising that could be devised, for where the children know and understand the collections, the use of the museum by the "grown ups" is bound to follow. So strongly has this been felt that museum instruction has now become a distinct branch of museum work.

But there are many other forms of advertising that have received the sanction of usage in our best-known museums to-day. The commonest of