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Quotation may be material or formal. With the first, the writer quotes to support himself by the authority (or to impugn the authority) of the person quoted; this does not concern us. With the second, he quotes to add some charm of striking expression or of association to his own writing. To the reader, those quotations are agreeable that neither strike him as hackneyed, nor rebuke his ignorance by their complete novelty, but rouse dormant memories. Quotation, then, should be adapted to the probable reader's cultivation. To deal in trite quotations and phrases therefore amounts to a confession that the writer either is uncultivated himself, or is addressing the uncultivated. All who would not make this confession are recommended to avoid (unless in some really new or perverted application—notum si callida verbum reddiderit junctura novum) such things as: