Page:The haunted bookshop.djvu/32

 At the windows were curtains of laughing chintz and pots of pink geranium. The table, under a drop-light in a flame-coloured silk screen, was brightly set with silver and blue china. In a cut-glass decanter sparkled a ruddy brown wine. The edged tool of Advertising felt his spirits undergo an unmistakable upward pressure.

"Sit down, sir," said Mifflin, lifting the roof of a platter. "These are eggs Samuel Butler, an invention of my own, the apotheosis of hen fruit."

Gilbert greeted the invention with applause. An Egg Samuel Butler, for the notebook of housewives, may be summarized as a pyramid, based upon toast, whereof the chief masonries are a flake of bacon, an egg poached to firmness, a wreath of mushrooms, a cap-sheaf of red peppers; the whole dribbled with a warm pink sauce of which the inventor retains the secret. To this the bookseller chef added fried potatoes from another dish, and poured for his guest a glass of wine.

"This is California catawba," said Mifflin, "in which the grape and the sunshine very pleasantly (and cheaply) fulfil their allotted destiny. I pledge you prosperity to the black art of Advertising!"

The psychology of the art and mystery of Advertising rests upon tact, an instinctive perception of the tone and accent which will be en rapport with the mood of the hearer. Mr. Gilbert was