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 the gothic or roman character predominates. For example, see Plates 47, 48, 49, 53, 56, 57, 65, and 67.

It is not in good taste to place near together in one job, two lines of letters between which there is a violent difference in form or character; it is always best to avoid extremes in the selection of different kinds of type for display lines. The card following is a good illustration of what printers ought to avoid. It will be observed that there is a violent contrast in form between the two main lines, while the character of the letters is the same; and a violent contrast in both form and character between the letters in the business line and the letters in the street line; and also between the letters in the street line and the letters in the city line.

It is not in good taste to use a very extended letter for a narrow title page; or a very condensed letter for an oblong page. To get the best result, the letters and the page should be very nearly the same in proportion. If possible, the most