Page:The World as Will and Idea - Schopenhauer, tr. Haldane and Kemp - Volume 2.djvu/315

 CHAPTER XI.

ON RHETORIC.

is the faculty of awakening in others our view of a thing, or our opinion about it, of kindling in them our feeling concerning it, and thus putting them in sympathy with us. And all this by conducting the stream of our thought into their minds, through the medium of words, with such force as to carry their thought from the direction it has already taken, and sweep it along with ours in its course. The more their previous course of thought differs from ours, the greater is this achievement. From this it is easily understood how personal conviction and passion make a man eloquent; and in general, eloquence is more the gift of nature than the work of art; yet here, also, art will support nature.

In order to convince another of a truth which conflicts with an error he firmly holds, the first rule to be observed, is an easy and natural one: let the premisses come first, and the conclusion follow. Yet this rule is seldom observed, but reversed; for zeal, eagerness, and dogmatic positiveness urge us to proclaim the conclusion loudly and noisily against him who adheres to the opposed error. This easily makes him shy, and now he opposes his will to all reasons and premisses, knowing already to what conclusion they lead. Therefore we ought rather to keep the conclusion completely concealed, and only advance the premisses

1 This chapter is connected with the conclusion of § 9 of the first volume.