Page:The Works of H G Wells Volume 4.pdf/164

 situations but general principles. That indeed was their principal function, and it fell rather to the eloquent men to misapply these principles according to the necessity of the occasion. The papers did then very much more than they do now to mould opinion, though they did not direct affairs to anything like the extent of their modern successors. They made roads upon which events presently travelled in unexpected fashions. But the often cheaper and always more vivid newspapers that have come with the New Democracy do nothing to mould opinion. Indeed, there is no longer upon most public questions—and as I have tried to make clear in my previous paper, there is not likely to be any longer—a collective opinion to be moulded. Protectionists, for example, are a mere band, Free Traders are a mere band; on all these details we are in chaos. And these modern newspapers simply endeavour to sustain a large circulation, and so merit advertisements, by being as miscellaneously and vividly interesting as possible, by firing where the crowd seems thickest, by seeking perpetually and without any attempt at consistency, the greatest excitement of the greatest number. It is upon the cultivation and rapid succession of inflammatory topics that the modern newspaper expends its capital and trusts to recover its reward. Its general news sinks steadily to a subordinate position; criticism, discussion, and high responsibility pass out of journalism, and the power of the press comes more and more to be a dramatic and emotional power, the power to cry "Fire!" in the theatre, the power to give enormous