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150 upon the valuer’s habits of thought. He is in the habit of forming judgments of value of various kinds—economic, moral, æsthetic, or reputable—concerning the objects with which he has to do, and his attitude of commendation towards a given object on any other ground will affect the degree of his appreciation of the object when he comes to value it for the aesthetic purpose. This is more particularly true as regards valuation on grounds so closely related to the aesthetic ground as that of reputability. The valuation for the aesthetic purpose and for the purpose of repute are not held apart as distinctly as might be. Confusion is especially apt to arise between these two kinds of valuation, because the value of objects for repute is not habitually distinguished in speech by the use of a special descriptive term. The result is that the terms in familiar use to designate categories or elements of beauty are applied to cover this unnamed element of pecuniary merit, and the corresponding confusion of ideas follows by easy consequence. The demands of reputability in this way coalesce in the popular apprehension with the demands of the sense of beauty, and beauty which is not accompanied by the accredited marks of good repute is not accepted. But the requirements of pecuniary reputability and those of beauty in the naive sense do not in any appreciable degree coincide. The elimination from our surroundings of the pecuniarily unfit, therefore, results in a more or less thorough elimination of that considerable range of elements of beauty which do not happen to conform to the pecuniary requirement.

The underlying norms of taste are of very ancient