Page:The Tatler (New York) - Volume 1, Number 1.djvu/4

2 MICKEY

(Continued from page 1) out "How Ya Gonna Keep 'Em" on your piano and start something.

That's the principle, at least, on which Waterson, Berlin and Snyder are mapping out their popular song campaign for this year. Last year they turned out fifty song hits, an average of one, sure-fire, country-wide hit a week. Over twenty-five million copies of their songs went into the homes of music lovers in this country. That meant that an average of five copies went into every home in this land. Reflect on that!

This year they're going to double that number. An increased number of songs means more variety, and that is what the public is going to demand now. A lively dance number, a bunch of jazz, a good laugh hit, now and then a ballad—that's the mixture.

Victrola and piano concerns are looking forward to a big season, and the publishers we have just spoken of are going to supply popular songs in ample number for every record and piano in these here United States. 