Page:The Tatler (New York) - Volume 1, Number 1.djvu/11

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"Come on pa - pa, Hop in se mo - tor car, Sit by mam - ma, And hold ze

hand; You start to raise for me, What say call ze deuce; I'll be so

sweet to you, Like ze Char - lotte Russe; Come on pa - pa, Be - neath the shin - ing star,

Gonna Keep 'Em Down on the Farm," "Oh, What a Time for the Girlies!"

One big walloping hit after another those boys turned out almost over night, AND what was the result? As soon as peace was declared the vaudeville theatres posted notices demanding that all acts cut out the old war songs and bring their acts up-to-date. They must get new songs, and the rush to the publishers began. All the publishers were swamped, but Waterson, Berlin & Snyder were prepared. To their amazement, the acts found there a great variety of wonderful new songs, just what they needed, and just what the audiences wanted to hear. It was a godsend to the actors. Faced in the morning with the cold notice to revamp their acts, they went on at night with new songs that took the audiences by storm.

More results. All over the country song dealers needed new selections for their counters. They wired to their New York representatives and found the ONE place to get new song beauties. Within a week after peace was declared millions of copies of the new W. B. S. songs were speeding to every corner of the continent. It was a clean-up! And sound proof of the resourcefulness, energy and efficiency of the W. B. S. organization, and that is the reason why you hear nothing but W. B. S. songs wherever you go, to the theatre, cabaret, or house party. If you ask your dealer for his ten best popular songs, nine of those he passes out will be W. B. S. songs. He'd pass you out ten only no dealer is perfect, of course.