Page:The Scrum Guide (2020, English).pdf/7

 The Product Owner is also accountable for effective Product Backlog management, which includes:


 * Developing and explicitly communicating the Product Goal;
 * Creating and clearly communicating Product Backlog items;
 * Ordering Product Backlog items; and,
 * Ensuring that the Product Backlog is transparent, visible and understood.

The Product Owner may do the above work or may delegate the responsibility to others. Regardless, the Product Owner remains accountable.

For Product Owners to succeed, the entire organization must respect their decisions. These decisions are visible in the content and ordering of the Product Backlog, and through the inspectable Increment at the Sprint Review.

The Product Owner is one person, not a committee. The Product Owner may represent the needs of many stakeholders in the Product Backlog. Those wanting to change the Product Backlog can do so by trying to convince the Product Owner.

The Scrum Master is accountable for establishing Scrum as defined in the Scrum Guide. They do this by helping everyone understand Scrum theory and practice, both within the Scrum Team and the organization.

The Scrum Master is accountable for the Scrum Team's effectiveness. They do this by enabling the Scrum Team to improve its practices, within the Scrum framework.

Scrum Masters are true leaders who serve the Scrum Team and the larger organization.

The Scrum Master serves the Scrum Team in several ways, including:


 * Coaching the team members in self-management and cross-functionality;
 * Helping the Scrum Team focus on creating high-value Increments that meet the Definition of Done;
 * Causing the removal of impediments to the Scrum Team's progress; and,
 * Ensuring that all Scrum events take place and are positive, productive, and kept within the timebox.

The Scrum Master serves the Product Owner in several ways, including: 6