Page:The Science of Advertising (1910).djvu/11

Rh of that flour were appearing also in the newspapers.

The brand upon the bacon and even the stamp upon the eggs, guaranteeing freshness, were marks I could match off at least once.

The granulated sugar only, the green vegetables and the fresh meat in the ice-box were the sole supplies which did not suggest some advertisement. I say granulated sugar, because the loaf sugar purchased was in a street-car-card-familiar box and the magazines, I believe, had prepared me for that brand of powdered sugar which "does not cake." And the fresh meat does not fairly class among the unknown-quality supplies of sugar and vegetables. The whole carcass would have borne an advertised name which would have distinguished it at once.

"How did you come to order these things?" I asked.

They had not been following me closely.

"Oh we—we wanted to begin with the best we could get!"

"Yes," I said. "But I mean, what made you pick out those things there?"

"Why—why I just ordered them," the girl said. "I didn't pick them out especially; I just ordered them. Everyone gets those things, don't they?"

"Of course!" He said that. I was thinking about what she said. I had just been going at it