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 slowly. Then Grape-Nuts is ready for the last process—to be ground into the crisp, brown kernels that come to the consumer in sanitary wrapped boxes.

Postum Cereal is also made from wheat. Whole wheat, and wheat bran which has been moistened with sugar-cane molasses, are roasted separately, ground, and mixed. No coffee or flavorings or any other ingredients are added. It is just a roasted wheat product, sweetened with wholesome molasses, and ground finely. Instant Postum is the same material, brewed for you and then reduced to a soluble powder. Again a step to save the housekeeper time and trouble, especially in the morning.

Post Toasties, double-thick corn flakes, are made from hulled white corn (corn grits) cooked with a very little salt and sugar in great steam cookers, most carefully controlled. At times as many as five hundred thousand bushels of grain are kept on hand to meet the demands of those cookers! The cooked grits are dried by hot air, “cured” for ten hours, and then rolled into uniform flakes and carefully toasted. From the “roasting ears” of the summer camp to the corn flakes of the table, we all know what “toasting” does for corn flavor. Because Post Toasties are double-thick corn flakes, they stay crisp in milk or cream. They come in the triple-wrapped, red and yellow package (inner bag, box, and wax-wrapping) that keeps them crisp as well as clean until they reach the table.

There was a time when “No Admittance” signs hung