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 largely out of the home into the manufacturer’s care; also the servant problem has meant less cooking in general, as well as putting a premium on easily prepared and served foods. The refining and packing of foods, to protect them from spoilage and make their merchandising and sale more sanitary and the products more safe and sound for wide distribution, have necessitated specially prepared foods to balance the elements so lost, which are just as important as are the gains in availability and cleanliness.

The Postum Cereal Company was founded thirty-one years ago by C. W. Post, who foresaw the day when men and women would select their food with better understanding of its relation to health.

Starting with Postum, a healthful cereal beverage for those who did not drink tea or coffee and for those with whom these beverages did not agree, he built a line of health products, selecting each because it filled a particular need in our diet.

The steady growth of The Postum Cereal Company during the years that followed testifies to the success this company has had in the meeting of real dietary needs. The “little white barn” where the project started in 1895 still stands, a striking contrast to the towering grain elevators, spotless manufacturing departments, and packing, shipping, and administration buildings that make up the great Postum Cereal Company plant today. The specialized food values of Post Health Products meet outstanding demands in the American