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 of the word, but a delicious health confection the entire family will want to eat, because of the margin of safety provided by Post’s Bran Flakes. There is a genuine treat in store for those who travel to Wellville when they crunch their teeth into this bran and chocolate goodness. It has a delicious flavor all its own. The crisp, crunchy bran flakes taste like fresh nut kernels. They make this a safe and toothsome treat for grown-ups and children alike.

Food is a builder. Every food element discussed in the previous pages has something definite to contribute to the body. That is as it should be, if our road is the Road to Wellville. Yet it is unfortunately true that a vast majority are disregarding the signs which point to Wellville by taking into their bodies, meal after meal, an element which does not build.

This element is caffein—a drug. A valuable drug, it is true, in the treatment of certain diseases, if used under the direction of a physician. But no drug has a place in the diet. It should be recognized, and used, for what it is.

The average cup of coffee contains from one and one-half to three grains of caffein—a full medicinal dose, such as might be administered by a physician in certain heart conditions. Tea contains the same drug. Neither of these beverages has any food value. They are merely convenient ways of conveying this drug element.

Why do so many men and women persist in the stimulation of this drug? Why is it so many “can’t get along