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enumerated, and that they are to the best of their knowledge true and unimpeachable. Thenewspaper as a business enterprise offers certain guarantees through the information it publishes concerning itself. It often prints facts concerning its own history, such as the year when it was established, its press ancestors, consolidations, and con sequent change of name, and this pride in ancestry or of a long

and honorable journalistic career has a tonic effect. It states its membership in one or more of the great co-operative news

supplying associations, such as the Associated Press, the United Press, the New York Associated Dailies, or that it has received the news service of the New York Sun, or of the International News Service, thus guaranteeing a far-reaching collection of news

and availing itself of the guarantee afforded by these great organi zations.

It states the necessary facts in regard to the frequency of its appearance, — whether it appears daily , semi-weekly , or tri weekly, whether it has a Sunday issue, publishes a magazine section

or an illustrated or comic supplement, and it sometimes gives

the hours when different editions appear. It states the number of pages or of sections appearing with each issue, and it often

furnishes information in regard to combination subscriptions with other newspapers or magazines.

It gives terms of sub

scription, sometimes announcing higher rates when the sub scription is not paid in advance and sometimes stating that the

subscription must invariably be paid in advance; it states where

papers are on sale locally, in other American cities, and in foreign cities, and in what foreign hotels and offices the paper may be read ; and it often names its branch offices, as also newsdealers ,

postmasters, and other agents authorized to receive subscriptions. It states that it has complied with the federal law requiring registration as second class mail matter. It gives its business 3 The Philadelphia North American states at the head of its editorial column that it was founded in 1771, that it is the oldest daily newspaper in America, and that it is the descendant of the Weekly Pennsylvania

Gazette, founded by Benjamin Franklin in 1728. 4 The Boston Evening Transcript gives the special features that appear

in itby separate days. It is interesting to note that genealogical features are listed for two days in