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the emphasis placed on circulation, — " The daily Times-Demo crat has a larger prepaid circulation than any other daily news paper south of the Potomac and Ohio rivers,” “ Circulation grow ing at the rate of 1,000 per week ;" or on excellence as an adver tising medium, - “ The paper that gets results,” “ This paper has a circulation larger than that of any other evening paper in the

United States. Its value as an advertising medium is apparent;" or on the special kind of business news or information presented ,

- " Full market reports,” “ Wall Street news complete ,” “ Com

plete stock market reports," " Home trade advocate," " Encour age national industry ;" or the individual interests of the small advertiser, — “ We specialize on small ads,” “ Quick returns from ‘ rent' and 'sale ' ads," " Low terms for small ads," " Advertise

your property for sale with us; ” or statements as to the nature, source, and variety of the general news presented, — " Full Asso ciated Press report,” “ Exclusive Associated Press service," "Member of the United Press and Newspaper Enterprise Asso ciation ,” “ Full leased wire,” “ One hundred correspondents .”

Many newspapers show their personality in an external atti tude towards life that is disclosed in the gentle observations that

daily appear at the head of their editorial columns, observations that may show a helpless pessimism before conditions they can

not change, or a cheerful optimism that all's well with the world , or that indicate that they are colorless spectators of the interests of others, — “ The blessings of government, like the dews of

heaven, should descend alike upon the rich and the poor,” “ The world is governed toomuch,” “ First theblade, then the ear, then

the full corn in the ear,” “ An independent press is the bulwark of liberty,” “ Fair and free discussion will ever be found the primal friend of truth," “ La nuit porte conseil.” The melancholy Jaques has his chair in many a sanctum . A variant of these standing observations is the “ thought for

the day,” the “ daily greeting,” the “ good -morning " comment,

or the general sentiment, either original or expressed by classic writers in prose or poetry, - a quotation that changes with each issue. These mottoes and appeals are of great interest in the study of the history of the press, recording, as they do, the interest of the day. At the t