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forwarded," and gives information as to the best methods of forwarding money by domestic or foreign subscribers. Advertising rates are often given in great detail, the location of advertising bureaus in America and in Europe stated, adver

tisers are informed that unusual time should be given on large space advertisements, and the statementmade, “ Allbills payable on demand. Advertisements unless ordered for a definite time will be continued until ordered out.”

All of these business methods of the most reputable papers indicate a desire to give prompt and efficient service and thus point to a personality that commands the respect of other mem bers of the business community. To the degree that it shows opposite characteristics, it fails, as does the individual, to main

tain its business standing. The ideals of a newspaper are a part of its personality and these ideals are often expressed in its motto. If the chief ambition of a

paper is to supply its readers with the news, that ambition is in dicated in itsmotto, — “ All the newsthe day ithappens," " To-day's news to -day,” “ The news of the week as told by theman on the

street,” “ The Times leads in news— both local and telegraph. That's themission of a REAL newspaper.” If it recognizes limita

tionsplaced on the publication of newsby the character of thenews itself,themotto chosen recognizes that limitation, — “ All the news that's fit to print,” “ All the news that's worth reading," " First of all the news— clean and correct.” And if again its chief concern is with the accuracy of the news published, the motto records that

ideal, — “ It's all here and it's all true," " If it's sent by the Asso ciated Press, it's so.” But if the newspaper conceives that its chief function is, not to supply news, but to represent public belief, — “ The only daily newspaper in Newburgh not obligated

to anybody but the people for its existence," " The Times-Union is the people's paper first, last and all the time,” “ Without fear or favor we stand for the people's interest,” “ The people 's news

paper,” “ With a mission and without a muzzle.” It even goes

farther than this and through itsmotto often points out how this should be done, — " Neutral in nothing,” “ Tros Tyriusque mihi

nullo discrimine agetur," " Open to all parties but influenced by