Page:The New Yorker 0003, 1925-03-07.pdf/2



HEN you are looking into Balloon Tires, never forget that balloon cushioning depends on low air pressure. This calls for an extremely flexible tire.

when the tire flexes over ruts and bumps.

Here is the place where Latex- treated Web Cord proves of special advantage.

serviceable tread.

This gives a very strong, flexible tire. Note also the flat tread — and small tread blocks - providing a long-wearing,

And remember also that U. S. Royal

In Web Cord the cords are saturated

Balloon Cords and Balloon Tubes are

and webbed together with rubber latex. It is - in effect - a rubber sheet reinforced with cotton cords in such a way that there

both accurately balanced, so that these

are no cross threads to chafe or pull

the TRADE

UNITED

tires roll evenly and quietly and do not " gallop ” at either high or low speeds.

United States Rubber Company I

MARK

STATES TIRES

A R E

GOOD TIRES

The New YORKER, published weekly by The F - R Pub. Corp., 25 W. 45th St., New York, N. Y.

Subscription $ 5.00.

Vol. 1, No. 3, March 7, 1925. Application for entry as second class matter pending.