Page:The New Yorker 0002, 1925-02-28.pdf/2

 U.S. Royal Cord Balloon Tires Note the Scientific Tread Design

ERE is a convincing sales point with strain and wear evenly over the entire tread surface. Now note also that the tread blocks many a tire these days- are made relatively small.

Visualize the action of a Balloon Tire on This is very necessary in a balloon tire. If the the road, and the science of this Royal Cord tread blocks are made larger, they throw heavy tread design immediately makes itself clear.

strains on the tire.

The U.S. Royal Cord Balloon Tire is built of Under load, the entire width of the tread latex-treated Web Cord-strong and flexible. is in contact with the road. So the outside It is accurately balanced. It is scientifically tread blocks have been built up to give a designed for maximum comfort, safety and ser. semi-flat contour. vice life. This reduces the flexing action of the tread shoulders, distributing the United States Rubber Company (US)

UNITED STATES TIRES ARE GOOD TIRES

THE NEW YORKER, published weekly by The F-R Pub. Corp.. 2W. 45th St., New York, N. Y. Subscription $5.00 Vol. 1, No. 2. Feb. 28, 1925. Application for entry as second class matter pendinged by