Page:The Natural History of the Newspaper.djvu/2

 274 The type of newspaper that exists is the type that has survived under the conditions of modern life. The men who may be said to have made the modern newspaper—,, , and —are the men who discovered the kind of paper that men and women would read and had the courage to publish it.

The natural history of the press is the history of this surviving species. It is an account of the conditions under which the existing newspaper has grown up and taken form.

A newspaper is not merely printed. It is circulated and read. Otherwise it is not a newspaper. The struggle for existence, in the case of the newspaper, has been a struggle for circulation. The newspaper that is not read ceases to be an influence in the community. The power of the press may be roughly measured by the number of people who read it.

The growth of great cities has enormously increased the size of the reading public. Reading which was a luxury in the country has become a necessity in the city. In the urban environment literacy is almost as much a necessity as speech itself. That is one reason there are so many foreign-language newspapers.

Mark Villchur, editor of the Russkoye Slovo, New York City, asked his readers how many of them had read newspapers in the old country. He found that out of 312 correspondents only 16 had regularly read newspapers in Russia; 10 others from time to time read newspapers in the Volast, the village administration center, and 12 were subscribers to weekly magazines. In America all of them were subscribers or readers of Russian newspapers.

This is interesting because the immigrant has had, first and last, a profound influence on the character of our native newspapers. How to bring the immigrant and his descendants into the circle of newspaper readers has been one of the problems of modern journalism.

The immigrant, who has, perhaps, acquired the newspaper habit from reading a foreign-language newspaper is eventually attracted to the native American newspapers. They are for him a window looking out into the larger world outside the narrow circle of the immigrant community in which he has been compelled to