Page:The Modern Writer.pdf/32

 about with great rapidity and produced a kind of cloud-like candy concoction that looked tremendously inviting. A pound of sugar would make a bushel of the stuff, but when you had bought a bag of it and put a whole handful into your mouth it melted away to nothing.

That is in reality the effect desired in the manufacture of any popular art. It is the effect produced in reality by all the successful men, by the realists who pretend to give you photographic reproductions of life itself, by the respectable fine writers of the more conservative magazines and publishing houses, as well as the men who fill the pages of the cheap adventure magazines, the men called by the newspaper fraternity "the bunk shooters." You must seem to give a lot while really giving nothing. No one must be hurt. No one must be offended. No one must be made to think or feel. Keep it up and you will get rich.