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 was to furnish the brains. Do you eall it good brain work when you propose to take in money at the door, too? Think again. I hereby nominate myself treasurer ad valorem, sine die, and by acclamation. I chip in that much brain work free. Me and Pickens, we furnished the capital, and we’ll handle the unearned increment as it incremates.”

It cost us $500 for office rent and first payment on furniture; $1,500 more went for printing and advertising. Atterbury, knew his business. “Three months to a minute we’ll last,” says he. “A day longer than that and we’ll have to either go under or go under an alias. By that time we ought to clean up $60,000. And then a money belt and a lower berth for me, and the yellow journals and the furniture men can pick the bones.”

Our ads. done the work. “Country weeklies and Washington hand-press dailies, of course,” says I when we was ready to make contracts.

“Man,” says Atterbury, “as its advertising manager you would cause a Limburger cheese factory to remain undiscovered during a hot summer. The game we’re after is right here in New York and Brooklyn and the Harlem reading-rooms. They’re the people that the street-car fenders and the Answers to Correspondents columns and the pickpocket notices are 181