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 close beside it. Only the attentive notice that it is all noise with no honest drive.

The young person who is inspired to "sell" himself is encouraged by every pressure of his times to concern himself with only one thing, namely, "How to put it across." He hears on all sides that what he is to put across is of small consequence. He need not give himself much anxiety, if he is a teacher or preacher about what he is to teach or preach; nor, if he is a journalist or author or artist, about what he is to write or paint.

Efficiency in a universe of salesmen demands no special training or learning in any field whatever, save one—the technique of "touch." If you haven't the touch, you are "Out." If you have the "touch," you are "It." This technique is heaven's free gift to the happy mortal who is born "a good mixer," facile and suave in surface contacts. But it is also masterable by those unintrospective wits, who, wasting no time in meditating either their subject or their object, consider only their "objective," and therefore dedicate their days and their nights to the study of their public, their audience, their clientele.

Learned men in the universities are rapidly establishing the "technique of touch" on universal principles, applicable to all relations be-