Page:The Future of the Women's Movement.djvu/122

 combinations, to beat out competitors and to rig the market, acts more often than not in direct opposition to the real interests of the consumer. Hence enormous waste of material wealth, adulteration and shoddy, and the ugliness that comes from bad material and bad workmanship overlaid with vulgar ornament.

The fact is that, like everything else, housewifery is becoming a matter of much greater specialisation on the one hand, and on the other the modern state of affairs requires a modern mind. Collective effort and political action are in these complicated conditions necessary, and the purely individualistic attitude of mind is hopelessly old-fashioned. If woman is to be the housewife of the future, it is the woman of the future and not of the past who must tackle these questions, and men must give the woman of the future her head.