Page:The Fourth Estate, July to December 1917.djvu/553

 A NEWSPAPER FOR THE MAKERS OF NEWSPAPERS AND INVESTORS IN ADVERTISING

New York City Satusda,^ Oct. 27, 1917

THE FOURTH ESTATE

"EDMUND BURKE SAID that there were Three Estates in Parliament, but in the Reporter's Gallery yonder there sat a 'Fourth Estate' more important far than they all."

Price 10 Cents, two dollars a year

No. 1235

What About CHICAGO?

There is THIS about Chicago:

The Daily News, which the London Chronicle says is "by far the best evening newspaper in the world", offers advertising advantages seldom encountered in population centers.

The Daily News, with 94 per cent of its immense circulation in Chicago and its suburbs, sells more papers in this territory than any other newspaper, Daily or Sunday.

This means that very nearly every worth-while family in Chicago and suburbs reads The Daily News six days a week.

Advertisers buy more space six days a week in The Daily News than in any other Chicago newspaper.

This condition has obtained for years.

The Chicago Daily News

"It Covers Chicago"