Page:The Fourth Estate, July to December 1917.djvu/5

 THE NEWSPAPER FOR THE MAKERS OF NEWSPAPERS AND INVESTORS IN ADVERTISING

Published Weekly at 233 West 9A Street (Near Broadway) NEW YORK CITY SATURDAY, JULY 7, 1917

THE FOURTH ESTATE

"EDMUND BURKE SAID that there were Three Estates in Parliament, but in the Re- porter's Gallery yonder there sat a Fourth Estate more important far than they all." -Carlyle's "Heroes and Hero Worship." Lecture V.

PRICE 10 CENTS TWO DOLLARS A YEAR

Establiashed.

No. 1219

Bond Houses Know.

Bond houses know where the money is and how to reach it. They have to. It's their business to know.

Twenty-eight leading investment houses used practically twice as much advertising in The Chicago Daily News the first five months of this year as in any other Chicago evening newspaper and with one exception more than in any other Chicago news- paper,notwithstanding that the morning papers are issued seven days a week.

The Daily News sells more papers in Chicago and its suburbs than any other newspaper, daily or Sunday.

The buyers of space for these houses appreciate the immense circulation of The Daily News, 92% of which is in Chicago and its suburbs.

They know they cannot cover Chicago quickly and cheaply with- out The Daily News.

Here's another point, aside from the size and quality of Daily News circulation.

When would you decide an important step of vital interest to your family? In the morning with the rush of the day ahead of you or in the evening when the family is at home and with time for deliberate decision?

Follow the Lead of These Bond Houses

The Chicago Daily News

"It Covers Chicago"