Page:The Fourth Estate, July to December 1917.djvu/301

 September 1, 1917 Thb Fourth Estate 25 lulionally known speakers or lec- turers un various subjects. N'oon luncheon mcctinfs will be hM every olber week instead of veekly, and will be devoted to open diiciuaions on tke subject of the las! educational Ricetinf and on topics current interest. J. R. Bolton has been appointed ad- tertising manager of the Royal Type- writer Company, New York. C. F. Leslie, assistant advertising nunager of the Eroerson^Branting- ham Implement Company, Rockford. 111., has been appointed advertising nianager. He was formerly with tairbanks, Morse & Co., and with the International Harvester Com- pany. Tbe annual election of the Chicaxo .dvertising Association will be held iieptember 10. At this time there is only one ticket in the field, that headed by W. Frank McClure (or president. In former elections there have been as many as three tickets in the field, with attendant enthusi- asm and excitement. J. Buist Richardson is the new president of the Nashville (Tenn.) AdvertisinK Club. Ernest D. Anderson has been elected president of the ButTalo (N. Y.) Advertising Club. INTRODUCING FOLKS. AD Fred R. Lufkin, who has opened an office in KIgin, 111., intends to estab- lish a hiisiness among manufacturers and engineeing concerns which desire to sell their prmluct, be it machinerr or service, by publicity methixls founded on the same principles that are followed in other departments t>f their business^ Mr. Lufkin. who spent some time in the electrical business before goine with Walter B. Snow ft Staff. Bos- ton, five years ago. explained his plan t<i The FoftTH Estate as follows: "No manufacturer would think of hiring a book-keeper (o work in his machine shop. He hires i man trained in the handling of machinery in order to get the results that he wants. "But many a manufaoturcr has been obliged 10 place bis publicity in the hands of those who know little or nothing about machinery or iti uses. And when this machinery is sold to customers trained in engineer- ing, the lack of an engineer's train- ing on the pan of the publicity man is deplorable. This is the field in which I shall endeavor to build my field and clientele." HAWKS ON U.S.S. RECRUIT. Lieutenant Welts Hawks, the well- knnwn press agent, spends his time these days either at his desk or planking the quarter deck of the U. S-S. Recruit' in Union Square. New York, where he makes his headquar- ters. He is quite proud of the big "land dreadnought," too, and bai asked the newspapers to print stories which will indiKe visitors to New York to include the »hip in their itinerary of "sights worth seeing." C. H. Beaulieu has become the edi- tor of the White Earth (Minn.) Tpmahawk. liLBEKT H. B.VKHK. IHlMlit.NT ,.ND rj'.N'FJtAI. MAKAGU Or THE CLEVELAND PLAtN DEAIfJl, WHICH IS .t>W THE SOLIi OCtL"l'.NT OK THE MOHNING NEWSPAPUl MEU> I.N THAT cm-. Sre Serond fage TO LIST CASUALTIES OF THE AMERICAN FORCES. .-Vrrangemenls have been made for giving information to families in .'merica of United States troops hilled, wounded or taken prisoner, tlirough the Red Crons Bureau of Casualties, with an office at Paris under the direction of W. R, Castle, Jr. It will be part of the bureau's duties to furnish lists of prisoners in America to the International Red Cross in Geneva and to receive its lilts of Americans in German prison camps. The central office of the bureau will be at Washington, where card cata- logs of prisoners and all American casualties will be kept. The Paris office will be the headquarters of the American Red Cross, 4 Place dc la Concorde. MOSES WITH SELZNICK. Vivian Kf. Moses has become pub- licity manager of the I.ewis J. Selz- nick Hnlerftrises, New York, suc- ceeding Randolph Partlett. who has joined the editorial staff of Photo- play Maguine. ROBERTSON'S NEW DUTIES. F. A. Robertson has been elected president of the Fitchburg (Mass.) News Company, assuming the duties of that position in addition to his work as manager of the News. Uuring the past two years the News has almost doubled its circula- tion, climbing from .'t,178 in July, 1015, to 6.0.'>4 in July. 1917, with a gain of 7 per cent in its net cash earnings from sales and advertising for the first seven months in 1917 over the same period in 1915. SELLING "STANLEY" METALS. J. Henry Stephany, formerly with the .^merican Type Founders Com- pany, is now calling on the printing and publishing trades as the repre- sentative of the Syracuse Smelting Works of BrtMiklyn. N. Y., manu- facturer of the "Stanley Process Type Meuls." NEW RAILROAD EDITOR. Frank A. O'Connell has been pointed editor of the Baltimore dt Ohio Employes' Magazine, stKceed- ing Lieutenant R- M. Van Sant and A. W. Grahame, who have entered ntUitsry service.

More than 100 editors and publishers from all parts of Washington and Oregon attended the thirty-first annual meeting of the Washington State Press Association held at Chehalis, Wash., from August 22 to 25.

A fine program of addresses was carried out, in which all phases of newspaper work were discussed.

Resolutions were passed uncompromisingly supporting President Wilson in the war period ; pledging every stipport to encourage and strengthen the patriotism of the people of the nation ; pledging subordination in pa- pers of p<ilitical questions: endorsing the work of the Federal committee on public information : and ordering the creation of a "Roll of Honor" for news aiwr men serving in the Army and the .N'a-y. A committee was appointed to work to obtain the next meeting of the National Editorial .ssociation for Washington State. The print paper situation was taken up with paper dealers and a commit- tee was appointed to handle coope- rative buying. J. C. Kaynor of the Ellensburg Record was elected president; E. M. Ciirner. South Bend Pilot, first vice- oresident : and SnI H. I.ewis of the l.ynden Tribune, second vice-presi- dent. N. Russell Hill of the Lincoln fnuntv Times. Davenport, was re- elected secretary-treasurer. The next meeting was voted to Spo- kane. The Wuhington Newspaper Asso- ciation, which handles foreign adver- tising for Washington Stale newspa- I>er». reported a prosperous year. .Secretary E. E. Troxell will leave this month to establish offices in New York and Chicago for the association. SIR HUGH'S FULL TITLE. Readers of Tiie Fousth EsTAtr knew several numths ago that Sir Hugh (Graham, publisher of the Mon- treal Star, had been raised to the peerage, but his full title, as noted in the Ijindon Gaiette. has just become known in the United States. It is: "Baron Atbolstan of Huntington, in the Province of Qubec, the Dominion of Canada and the city of Edin- burg." SPEOAL. AGENCY CHANGES. Springfield (III.) Slate Register (Eastern representation) — from Mac- Quuid-,Mitler .Agency to Verree & Conklin. 225 Fifth avenue. THE PITTSBURGH POST ONLY Democratic Paper In Pittsburgh CONE. LORESZES fr WOODMAN Ntw Ytk, Dttrtit. A'aiusf Cily, Cltiet* Digitized by Google