Page:The American Language.djvu/181

Rh revived; a month after its revival it was also an adjective, and before long it may also be a verb and even an adverb. To lift up was turned tail first and made a substantive, and is now also an adjective and a verb. Joy-ride became a verb the day after it was born as a noun. And what of livest? An astounding inflection, indeed—but with quite sound American usage behind it. The Metropolitan Magazine, of which Col. Roosevelt is an editor, announces on its letter paper that it is "the livest magazine in America," and Poetry, the organ of the new poetry movement, prints at the head of its contents page the following encomium from the New York Tribune: "the livest art in America today is poetry, and the livest expression of that art is in this little Chicago monthly."

Now and then the spirit of American shows a transient faltering, and its inventiveness is displaced by a banal extension of meaning, so that a single noun comes to signify discrete things. Thus laundry, meaning originally a place where linen is washed, has come to mean also the linen itself. So, again, gun has come to mean fire-arms of all sorts, and has entered into such compounds as gun-man and gun-play. And in the same way party has been borrowed from the terminology of the law and made to do colloquial duty as a synonym for person. But such evidences of poverty are rare and abnormal; the whole movement of the language is toward the multiplication of substantives. A new object gets a new name, and that new name enters into the common vocabulary at once. Sundae and hokum are late examples; their origin is dubious and disputed, but they met genuine needs and so they seem to be secure. A great many more such substantives are deliberate inventions, for example, kodak, protectograph, conductorette, bevo, klaxon, vaseline, jap-a-lac, resinol, autocar, postum, crisco, electrolier, addressograph, alabastine, orangeade, pianola, victrola, dictagraph, kitchenette, crispette, cellarette, uneeda, triscuit and peptomint. Some of these indicate attempts at description: oleomargarine, phonograph and gasoline are older examples of that class. Others represent efforts to devise designations that will meet the conditions of advertising psychology and the trade-marks law, to wit, that they