Page:The Accountant, Volume 1 (New Series), 1875.pdf/11

2 [, 1874.

London Gazette Notices, and Advertisements and Announcements of all kinds, for English, Colonial, and Foreign Newspapers, promptly inserted.

N.B.—In the case of an ordinary Advertisement ordered for insertion in a number of Newspapers, only one MS. copy need be forwarded. Same rates charged as at the publishing offices.

Will be published for the present on the 1st of every month. The subscription will be 10s. 6d. per annum, entitling the subscriber to one copy per month (post free). Single copies will be sold at 1s. each. Subscriptions to be forwarded to Mr., 59, Basinghall-street, E.C. (post office orders payable at the Lothbury office), to whom also applications for advertisement space, and letters relating to the general business of the Paper, should be addressed. Literary communications should be directed to the editor of, at the same address.

In presenting the first number of to the subscribers, the Editor feels it necessary to explain that, owing to the difficulty of making numerous arrangements in a comparatively short space of time, the reports of liquidation and bankruptcy cases, which it is intended should form a special feature of the Paper, are neither so numerous nor so complete as it is hoped they will be in future issues. At the same time, it should be understood that the Editor will be compelled to rely to some extent upon accountants for information respecting liquidation meetings and other matters of importance to the profession occurring in their respective districts, and it is hoped that all members will thus contribute towards the attainment of the object with which the Paper was started, viz., the advancement of the interests of the accountants of the United Kingdom.

The Editor will be glad to receive early information of any proceedings of unusual importance which may be about to take place; and in case a special report is required, the services of a shorthand writer may be obtained upon certain specified terms, which can be ascertained on application. In all cases where it is practicable the MS. should be forwarded to the Editor by the middle of the month.

The Proprietor desires to call the attention of Advertisers to the special advantages offered by this Paper as an advertising medium. Starting with a good guaranteed circulation, and with the entire concurrence and hearty support of the leading members of the profession, may fairly hope for a large measure of success in a wide field hitherto unoccupied by any professional organ. will thus secure to Advertisers an excellent circulation of an exclusive character; and it will be particularly valuable as a medium for the announcements of members of the profession, as to Estates and Declaration of Dividends, and the appointment of Trustees and Receivers; for Publishers, Printers, Law Stationers, Auctioneers, and Estate Agents; for the advertisements of Insurance and Public Companies; and for Notices as to Investments, Vacant Partnerships, &c.

The charge for single insertions of ordinary advertisements will be 1s. per line; a liberal reduction will be made for a series, and special terms allowed for standing trade announcements.

Advertisement "copy" should be forwarded, if possible, by the middle of the month, but late announcements can be received up to the morning of the day previous to publication.

In days when the world is flooded with the offspring of the pen and the printing press, when anyone attempting to read a tithe of the periodical literature having some sort of claim on his attention would find himself harder worked than the busiest professional man, any addition to the mass of newspapers and magazines should perhaps be ushered in with something in the nature of an apology. Our raison d'etre is that we do not enter the general literary race in the hope of gathering together a constituency of readers, but rather of supplying the wants of one already in existence. It would probably cause some surprise to many outside the professional ranks to learn that such an important body as tho accountants of tho United Kingdom, a body dealing with valuable interests of the utmost magnitude, and directly affecting the whole mercantile community of the country, has not, up to the present, been represented by any organ of the press to chronicle its doings, to discuss points of law and practice in liquidations in chancery, and in bankruptcy, in which accountants, as the agents of the public, are so largely concerned. It is the purpose of to fill this gap; and perhaps the only reason which it is needful to urge in justification of the establishment of the journal, is the extent and value of the interests thus involved.