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 "Each for All and All for Each."

THE longer we live the more certain we are that every individual in a business has a much more definite and far-reaching influence on the welfare of the whole than is generally apparent. The work each one does To-day may not be immediately productive; but in the To-morrows, this work materialises and produces result.

These remarks are prompted by the thought that throughout Great Britain there has been in recent years an immense amount of individual and collective Spirella activity.

Every encouragement has been offered to each Corsetiere to do sound territory development work by the careful organisation of her own time and by demonstrating the merits of Spirella in the home of the Prospect, but beyond this there is the collective effort represented by Public Demonstrations.

We are just nearing the end of a series of Co-operative Demonstrations in many of the smaller towns throughout the Kingdom, which are creating a wave of general publicity, travel­ling much farther than the localities in which they are held.

If a stone is dropped into a pool, it makes but a small hole in the water; but the ripples flow outwards in circles and create throughout a large pool, a definite movement and activity which is symbolical of the effects of any sound form of publicity. Need­less to say, however, these ripples die down, and if no other stone is dropped into the water, there is soon a smooth glassy surface as before.

What we want to convey is this. All the work done by Corsetieres, either individually or collectively, has a big influence on the welfare of all other Corsetieres. Further than this it has a big influence on the welfare of all workers at Headquarters, but good preliminary work must positively be followed up by PERSISTENT REMINDER. This is especially true as applied to the follow-up work on Demonstrations, while the enthusiasm and interest created by what has been seen and heard, is still stimulating the mind of those who attended.

"Strike while the iron is hot" is a motto of very great merit in all matters pertaining to selling. Call upon all those who came to see the Demonstration and all those who did NOT, while the subject is still fresh in the minds of both. The public memory is notoriously short and must be kept alive, or it ceases to function.

Continuing with our simile of the water and the stone, this is where you reverse the process and let water drop upon the stone. As we all know, constant dropping will leave its impression on that stone.

There is inspiration in the thought that whatever any indi­vidual among us may accomplish, is of real service to our fellows in the business, and there is still greater inspiration in the thought that if all are conscientiously and systematically working towards the collective good, all must benefit by the effort of each.—Union is strength.