Page:Sunset volume 32.pdf/16



Tent-Mates ROBERT J. PEARSALL 150

The story of a big man and a little one, showing which was which Illustrated by Arthur Cahill

The Stars Fight for Sisera. M. B. LEVICK 159

The story of a man who looked up

In the Making ISABELLA C. WOODLAND 161

A peep into the Melting Pot

Interesting Westerners 165

Recorder of the Red Man's Music; A Queen without a Queendom; The Padre of the Rains

The Pulse of the West WALTER V. WOEHLKE 173

Editorial Comment on Western Affairs

The Month's Rodeo 182

The Old Man Stays (Helen Phelan Davis); Santa Barbara Honors Serra (Virginia Whitmore); The Pilgrimage to Carmel; San Francisco's Oldest Adobe; The Big Creek Dam; Shadow and Sunshine (Clarence E. Fisher); The Iconoclasts (Berton Braley); An Aeroplane Patrol; A Santa Clara Landmark; The New-Made Man (Drawings by Frank Kettlewell)

Sunset Service Bureau 194

"Two Young Men and $1000"; "Chances for Clerks"; and other answers to questions regarding the west. Conducted under the supervision of Walter V. Woehlke

The Grape-vine in California. M. F. TARPEY 2O2

Why every year is a "vintage year" in California vineyards

Development Section. 210

Smiling Sonoma County (W. Russell Cole), 210; Tucson, Arizona, in New Dress (F. R. Maulsby), 216, Development Notes 220

Motor Notes 224

Verse

The Call of the Land (Lewis R. Freeman) 109; The Sandman (H. D. Steele) 128; Two MotorSongs (Winifred Webb) illustrated in colors, 142; The Sum (Dorothy Paul) 148; Plains Born (Charles Badger Clark, Jr.) 149; Faith (A. D. Patterson) 158; The Book-Lover's Calendar (Laura B. Everett) 164

The key-note of modern business is Service. Merchandising is no longer merely a battle of wits. Progressive business men realize that, in the long run, what they get must be in proportion to what they give.

Advertisers were among the first extensively to appreciate the wisdom of the virtue of giving. They found that advertising pays best when fair words are backed by fairer deeds.

Nearly all the advertisers in Sunset Magazine directly or indirectly invite correspondence—not merely from those who happen to

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