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 INTRODUCTION

In placing this Manual in the hands of Spirella Representatives we do not offer it as a complete treatise upon the art of corsetry, or of making and selling corsets; neither do we claim perfection in these particulars. We do claim, however, to offer our Representatives more of the art of corsetry and of the science of selling corsets than has hitherto been offered by other manufacturers.

The growth of our business and the demand for Spirella bear testi­mony to the merit of our proposition. Salesmanship principles in concise form together with a complete outline on corset selling are presented in such manner as to enable every Representative who masters the following pages to became an expert resident Corsetiere and Saleswoman. Our actual selling system, verbatim coaching, specific instruction with selling points, arguments, inspiration, enthusiasm and confidence given here will assure success. This manual will teach you how to do better work; to develop greater profits.

In its preparation we have combined the knowledge, suggestions, observations and experience of men and women ripe in the arts of Corset Making, Corset Fitting, Adjustment and Salesmanship. Our Designer has devoted many years to corset making and corset designing. He is assisted by an able corps of men and women in close touch with the needs of the day, of wide experience and rare culture in the art of corsetry. Our Chief Cutter, Department Heads and Fore-ladies in the Factory have worked years to perfect themselves and are experts in their lines. Com­bine this with the experience of our Officials, Sales Managers and Assistants, each of broad training in commercial life, and you must appreciate the fact that if wide experience is valuable we can and do offer you prac­tical advice upon Corsetry, Corset Making and Salesmanship.

In this booklet we have endeavored to crystalize our observations and our experience, to give you those principles indispensable to success. We can place before you but little along the line of methods. It is principles which we offer you; distinguish the difference. This booklet does, however, furnish a foundation which if you follow its instructions and are imbued with the spirit of work and of progress, will enable you to build a business having the essential elements of Permanency, Profit, Success.

Were you to travel through an unknown land, you would first learn the points of interest, the points requiring special attention, the points to be passed over lightly. You would take the experience of others to get this information. So, in entering upon this journey into the realms of Corsetry and Corset Selling you need to know the points of interest, the points to be studied carefully. Our Manual will give you this.

Do you DESIRE Success? If so make the principles of this little booklet your own. Then when the storms beat upon you and obstacles confront you, as they will, you can overcome them because your founda­tion is firmly laid, your structure solidly built. MAKE THIS MANUAL YOUR DAILY COMPANION.