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 We believe each woman is entitled to a chance to select a corset de­signed especially for her particular style of figure—a corset made for her. We propose to give her the chance. We cater to each woman's peculiar needs; whether she be tall or short, slender, plump or just an average figure, we suit her to a nicety. It is not necessary to go outside the designs and sizes of Spirella Corsets to secure one suited to the figure of any woman.

58. THE HIGHEST ART OF THE CORSETIERE is to create a garment to be worn with the most unconscious ease and freedom of move­ment, which will not wrinkle or fold, no matter what position is assumed by the wearer. We believe we have reached that stage of success. When a new corset has been designed, it is given a trial of actual wear for several weeks. If it stands the test of use, is comfortable, and has the style in­tended, it is included in the Spirella Models.

We use the very best materials consistent with the price of each gar­ment; our low-priced, as well as more expensive productions, possess the same genius of design and comfort. If one's purse be only partially filled, nothing is lost in either grace of line or ease of movement. Our work­rooms are clean, modern, well lighted with sunlight, and have every sani­tary advantage. We are really doing something for corset wearers which has long been needed,—which cannot fail to leave its impress on the minds of thoughtful women and critical modistes. Such style, comfort and hygienic principles were never before combined in a single corset.

59. SELECTION OF THE PROPER CORSET.— There is no article in the woman's wardrobe which gives the average woman more concern than her corset, and why not? The corset is the very foundation over which are molded beautiful gowns for all occasions which delight the hearts of both men and women. If the corset is not right, the gown will be a failure. Then what tears and heartaches follow. If your corset is not perfectly comfortable, sitting, standing or walk­ing, it is not the correct model. If it is not adapted to your figure, it will give in places, will not wear long nor give you satisfaction, no matter how good a corset it is in itself. Every figure must have its own proper corset for the right effect. The corset must be chosen right, laced right, put on right, and worn right. 60. OUR LATEST MODE CORSETS of various patterns are so adapted as to bring out and make the most of various figures of Standard proportions. For the woman with the round, well-proportioned figure, we have a style that makes the most of her every line. For the long-waisted, slender, willowy woman, we have a model designed to show her slender grace. A model that is really an achievement.

The cut of our corsets gives the long waist effect, so do not attempt to give it by tightening the laces, for if the corset is too tight it will push up under the arms. A slender woman should tighten the waist line only tight enough to keep the corset in place, and above all, do not wear the front