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 Our Representative in Charlevoix, Mich., writes: "I have faith in Spirella, because I am wearing it myself and am perfectly satisfied, hav­ing worn it six months. I have delivered 110 corsets, and with one excep­tion, I have had nothing but praise for them—get many testimonials to that effect had I time to look them up. The Spirella Corset is becoming very popular in Charlevoix, everyone is pleased with her investment so far as I can learn. It is very gratifying to sell goods that can be war­ranted."

54. SPIRELLA SUPERIOR TO WHALEBONE.—Up to the time Spi­rella was invented, the best article for corset stays was whalebone, and the best grade of high priced corsets was filled with stays made from it. The great scarcity of whalebone has so enhanced the cost as to make its use prohibitive except in very high priced corsets, and it is seldom used throughout the garment.

If whalebone were plentiful and could be supplied at a nominal cost, it could not be accepted as a substitute for Spirella. Spirella has many, desirable properties which whalebone has not. It will give sidewise and conform to a curved seam. Whalebone will not. Spirella is absolutely indestructible and keeps its shape, preserving the style of the corset until worn out. Whalebone frequently splits, and after a few weeks' wear, takes on permanently the shape of the body. This destroys the style and shape of the corset, and, if you want to be in style you must buy a new corset very often. A whalebone corset is rigid and stiff, while Spirella is comfortable, pliable and conducive to health. Spirella Corsets have very appropriately been termed "Corset Perfection."

55. EXCLUSIVE CONTROL OF SPIRELLA.—We manufacture Spirella in our own Factory on our own machines, which are also patented. We control its manufacture and sale exclusively. No one except our authorized Representatives can offer it or the Spirella Corsets for sale. It is not on sale in stores. Neither can the stores offer any substitute for it. It has none, and none can be made except by our process.

56. STYLE AND DESIGN OF SPIRELLA CORSETS.—The head of our designing room is a past master in the art of corset making. He has had many years' experience as designer and superintendent, and is one of the foremost designers of Parisian models in America. Both his experi­ence and ability are unquestioned and as a demonstration of both, espe­cially his ability to adopt the latest and correct styles of corsets to the peculiar need of each woman, we refer you to our latest MODELS. You will find them to be "chic" in every way.

57. CORSET INDIVIDUALITY.—We go about this new idea of corset individuality in a scientific, painstaking way. It is done in our designing room. Our Designer has at his command living, breathing models of every figure. From these, each design is modeled, not only for its style, but for its comfort as well.

We believe in "corset individuality." We do not believe in building the figure to suit the corset, but the corsets to suit the figure.