Page:Spirella Manual (1913).djvu/17

 you going to sell Spirella here, too. Miss M. and myself have been advertising it over the place, for we never had such a fine corset before.' So every one speaks of Spirella."

Mrs. Anna H.———, of Weed, Cal., writes as follows:

"The Spirella Corset is the only one I can wear without breaking while riding horseback. I live in the country and ride sideways very often, and found it expensive until I secured the Spirella Corset; I am delighted to know they wash so nicely."

25. HEALTHFULNESS OF SPIRELLA.—"Everyone who is up-to-date admits that we are in the van so far as style is concerned; and along with these superior qualities of style and shape, we combine health quali­ties not found elsewhere.

"FIRST. Spirella preserves shape and style perfectly, while it does not hold the body incased in a jacket of armor, thereby dwarfing the muscles about the bust and bust line. The flexibility allows freedom of action to those muscles and consequently healthful development.

"SECOND. Instead of pressing down on the abdomen, it acts as a support.

"THIRD. From one-third to one-half of the surface of the average corset is covered with impervious steels which allow no ventilation. One who knows physiology and hygiene, realizes how unhealthful this lack of ventilation must be. It perhaps is not known to many women, who are stopping the ventilation which God has given them, that if all the pores of the body were incased in an air-tight covering, a person would not live more than from six to twelve hours. Experiments have been made by med­ical men on small animals, such as rabbits, cats, etc., and it has been found that, when their skin was covered by varnish or a coating impervious to water and gases, death resulted in a few hours.

26. "Dr. Joseph c. Hutchinson, relates an incident that occurred at the coronation of one of the popes about three hundred years ago, in which a boy, chosen to act the part of an angel, was covered from head to foot with gold foil. He soon took sick, and although every known means were employed for his recovery except the removal of his fatal golden covering, he died in a few hours. "By this you can judge of the effect of the ordinary corset which covers such a large portion of a woman's body with impervious stays.



"The Spirella Corset, from the peculiar open construction of Spirella Stays, is superior to any other on the market. The Spirella Corset offers three times as much ventilation as any other. (To illustrate. Take an ordinary flat stay and sew a covering over it; do the same with a Spirella Stay. Hold up both samples to the light and ask your customer which ad­mits the more light.) Then say : "Air will be admitted in the same de- -