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Rh Ludendorff's apologia shows that he understood the principles which should govern a propaganda campaign; but he did not understand that the German case was bad. He has the doubtful consolation of knowing he was right in his theories; for they coincided in large degree with the principles upon which Viscount Northcliffe based his famous intensive campaign from Crewe House. No other German has exhibited such a grasp of the fundamentals of propaganda as Ludendorff, and he had excellent opportunity of judging the efficacy of the action into which these theoretical principles were translated. His verdict is an unqualified tribute, as the extracts from his writings quoted in another chapter show.

How this success was attained it is the purpose of this book to reveal.