Page:SELECTED ESSAYS of Dr. S. S. KALBAG.pdf/129

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TECHNOLOGY DELIVERY THROUGH THE EDUCATIONAL SYSTEM Generally, the print media and person-to-person communication have an advantage. They depend on print and non-printed material (audio-video tapes), which are constant and can be referred to again and again. There is therefore nil or minimal distortion. But it is not flexible and once recorded, it cannot be changed to suit the target group. These are suitable for mass communication, but do not ensure equal effectiveness in all sections of society. Person-to-person communication on the other hand is slow, expensive and the communication is likely to be distorted during communication. But it has the advantage of being adjustable to the needs every of individual person. Today, in India, we use both the above modes in different proportions. The organised sector uses printed technology transfer documents (text and drawings) and person-to-person communication is used to supplement the document. The audiovisual communication is through person-to-person contacts. Let us now look at the hurdles in these technology communications reaching our target group - the below poverty line and other weaker Rural Development Through Education System 116