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 a second-hand gas stove that he saw advertised in the local newspaper. When the tables and chairs were set out on the rugs the place began to assume dimensions and proportions.

A curtain was stretched across the store three-quarters way back, and behind this they placed the stove, and the ice box, and the dishes. The curtain was an extra expense. . . they had not expected to buy one. But even Bert could see that the proprieties demanded that the operation of cookirig be hidden from the front of the store.

"When do we begin to get our members?" he asked, "at fifty cents each?" The money was going, out so fast that he had begun to worry. He wanted to see some cash begin to come in.

The question brought to light the fact that there was still more money to spend.

"We've got to let the public know we're in business and what our business is," Sam said. "We've got to have a sign man put our name on the window, and we've got to see that a letter gets to every house in the good part of town. Then, when we go out asking for subscribers, we won't have to explain the whole business at every door."

Sam wrote the copy for the letter and delivered it to a local printer. After grave discussion they decided that mailing the letters would be too expensive.

"We'll put each letter in an envelope that will command attention," Sam said, "and shove them