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 to the store. I cut up one, cut out every ad and then put all bed ads in one group, rug ads in another group, silk waist ads in another group, and so on. If a woman is going shopping, she comes to the store before train time and looks through all the papers. If she's rushed, she telephones and says, 'What rug ads are running to-day?' and I read her each rug ad. Why, there's never been anything like this idea. It's original."

But Bert's eyes were beginning to draw together.

"I struck a rock, though," Sam confessed, "and for a while it had me stumped. Store rent, and telephone hire, and newspapers, and light . . . it takes a lot of half-dollars."

"That's what I was thinking," said Bert.

Sam gave him a glance of respect. "You'll have a business head some day. But look here! Maybe thirty or forty women will come in every day to read the papers. They'll come in when they don't want to shop just to get a line on prices. They sit down at a nice table. They begin to talk back and forth. It's a sort of social group, and that's the time to sell them a cup of tea, or a sandwich, or a piece of cake, or some ice cream. I'll put in a little gas stove and then I'll be all set to serve little luncheons. Women will get used to meeting in there. On a cold day they'll come in for a hot drink, and on a hot day for a cold drink. It will get to be a sort of woman's club. I ought