Page:Peterson Magazine 1869A.pdf/79

 EDITOR'S

TABLE.

THE TRUE SECRET OF DRESS, as we have often said in this EDITORIAL CHIT- CHAT. "PETERSON" FOR 1869.-We call attention to the Pros- Magazine, is first to know what is the prevailing fashion, pectus to be found on the second page of the cover. It is and then to adapt it to your complexion, style, etc., etc. now conceded everywhere that "Peterson" gives more, for Many costumes and materials, for example, which would the money, than any other magazine, and is, therefore, the look well on a tall person require some adaptation for a Magazine, above all others, for the times. Other magazines, shorter one. An instance of this is the panier, which similar in character and quality, charge three or four dollars should always be less pronounced on plump women than a year, where we charge only two. Our club rates are equally on thin ones. So stripes look worse on tall women than low. Our enormous edition, exceeding that ofany monthly on short ones. So, also, subdued colors, especially black, in the world, enables us to offer " Peterson" at these rates ; suit very fat women better than glaring colors do. The for we find by experience that a small profit on a large complexion, and the arrangement of colors to match it, is circulation is more remunerative than a large profit on a likewise to be considered. We might descend to a score of particulars, but we have said enough to show our meaning. small one. The fashion department is admitted, by all conversant In regard to expense, moreover, great latitude should be with such matters, to excel that of any cotemporary. The taken. It does not follow, because we describe a dress as arrangements for " Peterson" are such that all patterns are made in silk, that it cannot be made in poplin, merino, or received in advance. Other magazines continually publish other less costly material. With a reliable magazine to fashions as new which we have published months before. guide her, no lady need go wrong in dress. Without some Our patterns, too, are always the most stylish and beautiful.such assistance, however, she will hardly know how to Ladies, who have been to Paris, all say this. We ask a dress properly. Nobody, not even a milliner or dresscomparison, in this matter, with other magazines. To dress maker, can tell you half as much as you can learn for yourwell, economically, is what ladies learn from "Peterson." self, if you take a magazine. In fact, a magazine, coming And this Magazine never descends to be a merely advertising every month, is a necessity. Without some such aid, you medium for this or that dealer in millinery, cloaks, etc., etc., will waste your money, and yet never be as well dressed as you ought to be. Nothing educates a woman's taste, in as some other magazines do. More attention than ever will be paid, in 1869, to the matters of dress, better than a good ladies' magazine, nor literary department. The original stories in "Peterson" does anything teach true economy in dress so well. have been considered, for years, superior to those to be CHIGNONS AND FALSE CURLS.-A lady takes up the cause found in other magazines. The best of our contributors of false curls in the following fashion. Speaking of those write exclusively for us. We pay more for literary matter who denounce them, especially bachelors, she says: "Does than all the rest of the ladies' magazines together. We be- it ever occur to these prophets of ill that the wearing of lieve we have made "Peterson" the best thing of its kind; false hair is no new fashion? There is a wig in the British and we are determined to keep it so, no matter at what cost. Museum, the date of which, we believe, has never been Our colored patterns in Berlin work are a speciality of fixed, and which might have been worn by Joseph's Pha"Peterson." No other magazine gives these, in every num; it is certainly handsome enough to adorn any potenber, as we do, and never gives such superb ones as that in raoh tate. The Roman Empresses, whose busts abound in all galthis number, and in others to follow. Our patterns in em- leries of sculpture, can never have had their marvelous broidery, braiding, etc., etc., and our patterns for the "WorkTable" generally, are worth two dollars a year alone. Every coiffures built up without additions to the natural material. and eighteenth centuries every Eurolady can save five times that sum by taking " Peterson" and In the seventeenthwho respected himself, wore the most pean gentleman, using the suggestions and patterns in the Work-Table voluminous wig he could buy; nay, only sixty or seventy Now is time the to up get clubs. The inducements for next year, in the way of premiums, are unprecedented. Every- years ago our forefathers adopted one as soon as they began body will subscribe for " Peterson" if its claims are fairly to grow gray or bald, and their wives, at the same time of the brown horror of the ' front,' which many of presen ed. A specimen will be sent, gratis, if written for, life, donned us can remember." to show to acquaintances, so that you need not injure your own copy. Do not lose a moment! BORROWERS TO BE CHECK-MATED.-" I had half a dozen acquaintances, this year," writes a lady, " who borrowed OUR NEW PREMIUM ENGRAVING is the most beautiful one 'Peterson' of me every month. Sometimes they sent for it ever offered. To engrave this plate cost over a thousand before I had time to read it myself. I told them all, before dollars in gold. It is large-sized, for framing ; is called the end of the year, that I should turn over a new leaf in "The Star of Bethlehem ;" and is after a picture by Gerome, 1869 ; that it was not fair to either you or me to have them the celebrated French artist. It represents the wise men borrowing; that they could afford to subscribe quite as well of the East, with their train of camels, traversing the desert, as I could; and that I should not lend one of them a single in the solemn, Oriental night, guided by the star, which, as number of the Magazine in future. This made them, I Scripture them The till itpictur camee is andimpres stood- think, ashamed of themselves, for most of them have joined wheresays, the "went over child was." young before my club." We wish everybody would check-mate borrowers sive and grand beyond description . Any one getting up in this way. A real lady should no more think of borrowclub for "Peterson" will be entitled to a copy of this engrav- ing a magazine than of borrowing a bonnet. ing. See our unprecedented offers in the "Prospectus for THE SUPERIORITY OF WOMEN as teachers arises from their r869," on the second page of the cover. power of individualizing, and taking an interest in the Men A GOOD TEMPER is a great aid to beauty. A cross, ugly separate persons or children who form their class. disposition, sooner or later, stamps its presence permanently take general views, women particular ones ; and herein lies the superiority of women as teachers. in the face. 86