Page:Oregon Exchanges volume 8.djvu/73



Vol. 8

THE Annual Newspaper Conference, set for March 13 and 14, bids fair to surpass in attendance and interest any of the unbroken series of which this will be the seventh. The effort of the program committee has been to seek for numbers on the program which will throw new light on various phases of newspaper work—to draw into the limelight high grade newspaper men who have not previously appeared much in public, and to present subjects that have not been thoroughly gone into at previous Conferences and previous meetings of the Editorial Association.

Printing will be one such subject, and it will be handled in a way never before attempted at any meeting in the North west. While this program will be of greatest interest to the publisher in the smaller town, who is in intimate contact with his printing problems, both commercial and manufacturing, it will be presented in a way to attract the attention of all branches of the profession. Starting with a presentation of the commercial side of the printing problem, led by B. W. Bates of Roseberg, there will be a general round-table experience meeting upon methods of keeping the home business at home, and ways of developing more profitable business in the local field.

After this will be a picture talk on the right way and the wrong way of setting advertisements and job work, illustrated by slides prepared by Henry R. Hayek, of Portland, and members of the advertis ing department under Professor W. F. G. Thacher, of the School of Journalism. A headliner of the Printing program will be an expert hitherto unknown in Oregon except to those who have kept up with the latest developments in fine printing. He is John Henry Nash, of San Francisco. Printers will recognize the name as that of the printer who de signed the admirable “Gutenberg keep sake” distributed to publishers last year by the Zellerbach Paper Company, and ot' the notable “Franklin” sent out by the same company this year. Mr. Nash as a printer ranks with the greatest in the world. In the vault in his shop in San Francisco he has a collection of fine ex amples of printing work valued at not less than $40,000, and he has promised to bring some of his choicest pieces. Dean Allen visited his shop last summer and returned enthusiastic over the wonderful results Mr. Nash is able to get with ordin ary typefounders type and accessories. G. Lansing Hurd, of the Corvallis Gazette-Times, secretary of the State Editorial Association, visited the shop later, and became equally enthusiastic at what he saw. He and Dean Allen pre sented the matter to the program com mittee, and Mr. Nash consented to come. In connection with each discussion, Edgar McDaniel, of North Bend, president of the Conference, has decided to have a question box passed in order that partici pation in the proceedings may be made as general as possible. Another main topic of the program will be opened up in a new way. Editors will be challenged by the circulation men, the men who come in most direct contact with the subscribers. The Pacific Northwest Circulation Managers’ Associ