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Vol. 5

MPROVEMENT of newspaper conditions in the state of Oregon is the general theme of the Fourth Annual Newspaper Conference, to be held at the School of Journalism of the University of Oregon, January 13 and 14 next.

Information reaching Dean Eric W. Allen, in charge of the program, indicates a large attendance of those who believe that conditions in the business and profession in this state are not yet quite perfect.

Preliminary announcements sent out to the editors and publishers and others interested have given the rough outline of the program, which, as it appears now, is the most complete, comprehensive, and, it is believed, the most interesting yet offered in a newspaper conference here.

The attraction of the Conference has been increased this time by the calling of special meetings of the Oregon State Editorial Association, the Oregon members of the Associated Press and the Oregon clients of the United Press. Virtually every phase of the newspaper publishing business will be represented in the pro gram and the attendance at the Fourth Conference. Advertising, as usual, will occupy a considerable share of the attention of those attending. Some of the leaders in the newspaper advertising field in this state, including a number of those who make a close study of advertising conditions, will discuss such topics as foreign advertising, the soliciting of advertising outside the home town, advertising plans for the future. An opportunity will be provided for all who have anything to offer on these and allied subjects to get before the Conference.

More intensive state organization for the newspapers of Oregon is another topic which will come up. A delegation from the Washington State Editorial Association will present their plan of state organization, which is warmly recommended by many Washington publishers. The plan will he described by Fred W. ("Pa") Kennedy, of the University of Washington, recognized as one of the country's best association organizers and doctors of sick newspapers. Those who know about Kennedy will want to come and hear him. Herbert J. Campbell, vice-president of the Conference, who since the last session has moved across into Vancouver, Wash., as publisher of the Daily Columbian, will be on hand with first-hand information, gained from watching Kennedy and his plan at work.

The newsprint situation will be the subject of a report by George Putnam, publisher of the Salem Capital Journal.

William G. Hale, dean of the School of Law of the University, will report to the Conference his investigations into the libel law and other laws affecting newspapers.

Dean Colin V. Dyment, who was appointed by the convention of the Oregon