Page:Oregon Exchanges volume 5.pdf/357

OREGON EXCHANGES OREGON EXCHANGES

J Us-,

1923

reminder. Of course carrying out this iron-clad

a handbill distributed free. The small weekly in this respect should be conducted along the sa.me business lines as are the dailies and magazines. Subscribers are

rule hanows one’s feelings in many in

easily educated and comparatively soon

stances, but in the game of correct busi ness the bumps are naturally to be ex pected. Here is a man who may be

grasp the fact that such a system does not mean that they are unworthy of trust, but it is strictly business. The

wealthy, another whom you owe, another

majority encourage the practice.

had just done you a great favor, one a next door neighbor, strong friends and backers—treat them all alike, even the

oppose it because they were never known

name is taken from the mailing sheet. No sample copy is mailed as a begging

man you hope will renew the following day a mortgage in which you are inter ested.

to pay and never would pay.

Some

They want

the paper free and are fond of receiving mail, even from a collection agency.

Give them all credit for posses

sion of common sense. Treat the adver tiser the same unless you have a yearly contract that includes the mailing or delivery to him of the paper. He in par ticular prefers to address through your

advertising columns those who are good pM? Many a farmer has come into our of fice, thanked us for having stopped the paper going to him and paid cash for

What thinks of the 62nd anniversary edition of the La Grande Observer was so well expressed by the Oregon Journal a few days ago that the article is herewith quoted as follows:

“The La Grande Observer, of which State Senator Bruce Dennis is the able editor, has put out a 62-page special edition in commemoration of the 80th anniversary of the crossing of the Blue mountains by the first, wagon train and in observance of the forthcoming celebration of the opening of the new Old Oregon Trail, at which President Harding will make the main address.

“The Observer’s feat is one of which any metropolitan newspaper could well

another year.

Frequently we have heard,

“That’s the only system.

I wish all

bill for subscription arrears, and, looking us straight in the eye, said: “I will

be proud.

never pay you.”

advance the interests of the Grande Ronde valley has been overlooked. Natural re sourcm and institutions are portrayed in picturesque and entertaining detail.

papers did the same.

another year.

Here’s money for

If I want the paper af

ter that I will renew.

I am glad to sub

scribe with the knowledge that you stop when the time is up.” Some, it is true. get a little huffy, but we tell them the story of a rich farmer who came into

our office, acknowledged receipt of a

We did not argue the

matter, knowing that he had paid for one year and no longer, and that we

continued at our own risk. The next week his wife subscribed and is now a regular paying subscriber.

Make your paper readable and you will not want for a satisfactory number of subscribers. To those who have not adopted this plan of cash in advance or stop, my earnest advice is to do so and not only save money, but teach your readers to have more respect for the product of your labors than they do for

Nothing that might truthfully

“Nor have tributar_v and surrounding communities been forgotten. The paper displays large vision in recognizing that La Grande, Union county’s seat, is but one of the big links in the closely welded

chain of public welfare.

There is no sel

fishness about such a viewpoint. It is such sentiment that attracts and con vinces, and bespeaks harmony and under standing.”

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