Page:Oregon Exchanges volume 5.pdf/348

Rh DAILIES—NOT CONFIDENTIAL Name of Paper Albany Herald ........_..____......___........ Astoria Budget _____....____........__....

Baker

Local Jlax .lIin ,5n 30' -30

Democrat _....-..-........................

Transient .l!a.r Min -50 -50

1

-3(.-

-3|')

-

Foreign 3! ax Min -35 -35 -4

-35

Locals

Tendencies

15

-4n

Upward Upward

-35

10

Level

Baker Herald ......___....-....-_-................

-35

-35

-,,5

-35

-35

-35

10

Bend Bulletin ..................................... .. Cottage Grove Sentinel ....-................

.30 '-(0

.30 -15-'I

.30 -4(o

.30 -221,§

.30 -4

.30 -221-.§

10 10-3



.35

.35

-s5

-35

10

Upwgfd

Eugene Register ............................... .. .35 Marshfield Times ............................... .. .40 Morning Oregonian ............................. 2.52 Sunday Oregonian ............................... 3.08 Oregon Journal (Daily) ................. ..1.75 Ofegon Journal (Sunday) ............... 1.89

.28' .30 2.31‘ 2.78’ 1.75 1.89

.35 .40

.35 .30

.35

.35

1.96 2.10

1.96 2.10

2.52 3.08 2.24 2.80

2.52 3.08 2.24 2.80

10 10 60 60 50 50

Upward Upward Upward Upward Upward Upward

Portland I'E~'s ..................................... 1.75

.90

1.75

1.75

1.12

1.12

40

Upward

R-05¢-burg News-Review ................... .. Salem Cal‘ital Journal .................. ..Medford .lail Tribune ..................... Oregon City Enterprise ...................... The Dalles Chronicle ........................ »

.30 .257 .35' .20” .25'"

.30 .75 .42 .40 .30

.30 .50 .42 .40 .30

.30 .42 .42 .30 .30

.30 .42 .42 .30 .30

5

Upward

Eugene Guard ..................................... ..

(1)

.30 .30 .42 .30 .25

We' have a sliding scale for local advertisers.

10 10-5 10

Upward Level Upward

We give discount for volume and for frequency

of insertion. A 10,000 inch contract gets the minimum rate and every-day insertion for 12 months gets the minimum rate. (2) We have sliding scale for regular advertisers but make no reductions on bulk space placingaprem ium on volume distributed instead. (3) Thirty-five cents for small type or cuts under three inches for over four months of contracted use of over 60 inches of space. (4) We make special arrangements with local advertisers, where space used every day, or more than once a week and where copy is repeated. The foreign rate is flat, also transient. Local amuse ments and political flat. Season advertisers considered transient. (5) Twenty-eight cents minimum for 10,000 inch contracts; rate slides upward from that base accord ing to space used. (6) We have a sliding scale on local advertising, governed either by the number of insertions or by total space used in a year. (7) For 10,000 inches on yearly contract. (8) For 25,000 inches a yeear. (9) We have a contract rate for local advertisers, based on either frequency of insertions or bulk amount of space per year. In both instances the rates vary from 20c an inch minimum to 80c We have had a bulk rate for 10,000 inches per year at 20c but have no advertisers maximum. strong enough to use that much space, so our next card will give the 20c rate to the 8,000 inch advertiser.

(10) Four exceptions made to extremely large users of space. All others pay 25c.

W’EEKLIES—-CONFIDENTIAL Local .12% .12% .15 .15

Transient .15 .15 .20 .20

Foreign .17 .17 .20 .20

Locals 5 5

.20

.20

.25

.25

.25

.25

10-5

Level

.20 .20

.20 .20'

.25 .25

.25 .20

.25 .25

.25 .20

Level Level

.20 .15 .35

.15’ .15 .35‘

.35 .35 .40

.25 .25 .40

.35 .35 .40

.25 .25 .40

10-5 10-5 Min. 10 10-5 5

.20

.20

.25

.25

.25

.20

.25

.20'

.25

20*

.25

.20*

(2) (3) (4) (5) (6) (7) (8) (9)

25 Level Level Upward

10

Level

5 Min.

(1)

Tendencies Level

Level 25

.20

.15

.20

.20

.20

.20

10-5

.30 .30 .35

.25-" .20’ 20

.30 .30 .35

.30 .25 .25

.35 .30 .35

.35 .25 .25

10-5 10-5 10-5

Level

.251

.20

.25

.25

.25

.25

10-5

Level

Level

.20" .20 .20 .20 .20 .20 .20‘ .20 .25 .30 .30 10 Upward .20 .15 .20 .20 .20 .20 10-5 Upward .28 .20 30 .28 .30 .30 10 Upward Twenty cents straight, up to quarter page (30”), granting flat rate of $5.00 per -quarter on up. Foreign advertising, where composition is done in this office, 25c an inch with discount of 15% if advertiser is frequent user of space. No discount to transients. On yearly contracts for continuous use of large space each month, by local advertisers. Large advertisers who advertise every week in year get some reduction. For more than five inches. On monthly contract. d . f ad Difference to local advertisers results from date of agreement on rates. regularity 8"

Rule is 20c after 250 inches a month, but there are exceptions for above reasons. No display taken for less than $2.50. “Our trouble is a competitor who cuts all rates." We are going to crawl up if possible. [ 3 ]

311e o

-